OOH Advertising: How Brands Connect with Audiences
The Power of Clever Campaigns in Out-of-Home Advertising Hey brand folks,
Welcome back to our marketing mind newsletter.
Where we will deep dive into some of the famous brands and will try to understand their current marketing moves. In today’s fast-paced digital world, where the attention period is less, billboard advertising is one of the most powerful ways for brands to make a quick impact. Witty, well-crafted outdoor campaigns have the power not just to advertise but also to entertain and educate.
Let’s dive into some of the latest creative billboard campaigns, highlighting how brands are leveraging humor, emotions, and strategic messaging to build stronger connections with their audiences.
1. Myntra’s “Break Up with Basic” Campaign
Tagline: Love is priceless, but a perfect shirt for him is a close second.
Myntra’s Valentine’s Day campaign added a twist to a relationship while promoting its trendy fashion collection. By using phrases like “Break Up with Basic”, the brand encourages consumers to upgrade their style.
Why It Works:
Emotional Connection: connects with the sentiment of gifting during Valentine’s season.
Urgency & Convenience: Highlights fast delivery in 30 minutes, segmenting to last-minute shoppers.
2. Shaadi.com’s “But your parents loving HIM more than you... Jackpot” Billboard
Tagline: Love is priceless, but your parents loving him more than you… Jackpot!
India’s leading matchmaking platform, uses humor and cultural insight to promote its services. The ad playfully acknowledges how your spouse parents’ love plays a big role in Indian marriages, making it instantly relatable. ( Did you relate to this with your loving in-laws family?)
Why It Works:
Cultural Relevance: Uses an insight that connects with Indian families.
Clear Branding: The message aligns perfectly with Shaadi.com’s matchmaking services.
3. Blinkit & Fevicol’s “ Chipkale Saiyaan Fevicol Se?” Billboard
Tagline: Someone ordered 55 bottles of Fevicol in a single order.
Blinkit and Fevicol teamed up for a fun campaign that highlights Fevicol’s strong adhesive power. The ad cleverly uses the idea of “sticking” in relationships, making it humorous and relatable on the occasion of Valentine.
Why It Works:
Brand Connection: Fevicol’s famous “strong bond” messaging goes perfectly with Blinkit’s instant delivery promise.
Viral Phrase: The Filmy Phrase “Chipkale Saiyaan Fevicol Se?” makes it social media-worthy and shareable.( I think they know that you sing this song with a Fevicol bottle, maybe in front of your Saiyaan !!)
4. Zepto & Amul Ice Creams’ “Tumhe Dekhte Hi Pighal Jata Hu” Billboard
Tagline: My love for you is like Amul Ice Creams, tumhe dekhte hi pighal jata hu.
Zepto showed a heartwarming and playful Valentine’s Day campaign with Amul Ice Creams, using a romantic way that quickly connects with audiences. The ad is a creative mixture of love, emotions, and flirty lines to make an engaging and relatable connection.
Why It Works:
Brand Collaboration: Zepto’s quick delivery promise aligns well with Amul Ice Cream’s.
Social Media Appeal: The flirty and fun tagline makes it highly shareable and meme-worthy.
(By watching this ad did you ask for an ice-cream from your valentine?)
5. The billboard campaign for Quickies grabs attention with its bold, cheeky, and provocative messaging, making it a perfect example of shock advertising.
Taglines from the Billboards: “GET F__D. FAST.” – A suggestive yet humorous play on words, teasing the brand’s core promise. “FASTER! FASTER!” WE HEARD YOU. – Creating speed is exciting and easy to remember. (Are you able to guess what is the missing word?)
Why It Works:
Interesting & Bold: The missing letters make people curious and think.
Scan to Know More: The QR code makes people want to scan and explore.
Launching on 14th February—aligning perfectly with Valentine’s Day for added impact!
Final Thoughts: The Future of Outdoor & Digital Advertising
Outdoor and digital ads are very important. Outdoor ads help people who are not tech-savvy notice products and services while going out. Bold colors and funny phrases make your brand easy to remember. People connect ads to their real-life experiences, react to them, and share with friends and family. If your ad feels real, it will touch people’s hearts and help your brand grow..
Which billboard campaign do you think was the most effective? Share your thoughts in the comments!
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